Let’s be honest: watching painkiller commercials – most of the time – is a pain in the ass.
We tried to change that by bringing some good vibes into the new campaign of Kalmopyrin, the most famous Hungarian antipyretic and painkiller drug.
We don’t try to explain how does it feel to have fever or pain – people know it exactly. Instead we celebrate the very moment when the cough, the fever and the flu is finally over.