MARKETING DIRECTOR'S CORNER
MARKETING DIRECTOR'S CORNER
Are you here with a certain brand problem on your mind?
Though no two brands are ever the same they can have similar issues. And maybe we already treated them successfully for someone else.
Check out!
There is nothing really more exciting than that.
Because this is the situation when the right brand strategy paired with the right communication can make the difference – just like in the following cases.
If you use influencers, use them in a surprising way. Predictability equals boredom, boredom leads to churning customers.
Then ask your colleagues why they drive a BMW and not a KIA...
Then you are more than welcome! The purpose of brand building is to drive sales and sales-oriented thinking is in our DNA.
All brands can get tired and dusty after a while but a refreshed tonality or a revised brand idea can work wonders, like for these 50 and 100 years old brands.
Who said that employer branding doesn't build your brand?
If you can make people smile, they tend to like you better.
Humour is a great way to connect with your customers – but it has to be in line with the overall tonality of your brand.
Sure, you can pay your PR agency to get your news to the media, but isn't it the ultimate goal to be newsworthy with everything your brand does?
You are not the only one who see this the same way – what is a great campaign created by the HQ good for if it doesn't resonate with your local audience?
We would never say that. And we are here for one reason: to help you sell more.
After the pandemic is before the pandemic. You can't be prepared for everything, but you can make the best out of a troubled situation and still grow your brand.
It is a bit, yes. But it can be still very powerful and effective, if it’s done right.
Sure, here they are...
