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Everybody seems to be using influencers – should I jump on the bandwagon?

If you use them, use them in a surprising way. Predictability equals boredom, boredom leads to churning customers.


Áron Szilágyi - a celebrated icon with a very private life: a perfect victim for Generali's cyber security campaign. We "stole" the PIN code to this three-time Olympic champion's mobile phone and made it public so that anyone and everyone could hack his phone.

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A popular TV personality causes a car accident while shooting a new episode of her program – and we sit with her in the car!

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This is a true story that happened to Klári Balázs. We turned it into a commercial and asked her to narrate it.

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