Everybody seems to be using influencers – should I jump on the bandwagon?
If you use them, use them in a surprising way. Predictability equals boredom, boredom leads to churning customers.
Áron
Áron Szilágyi - a celebrated icon with a very private life: a perfect victim for Generali's cyber security campaign.
We "stole" the PIN code to this three-time Olympic champion's mobile phone and made it public so that anyone and everyone could hack his phone.
We put up a mysterious PIN code of a celebrity person on billboards with an URL.
By visiting the website your mobile phone turned into Áron Szilágyi's mobile phone.
You could browse on his phone, check out his photos, his calendar, his notes, and even his credit card details. 😱
After using his phone for two minutes, you started to receive messages about the basic protection measures you should take to prevent unwanted visitors doing the same thing with your mobile phone.
Play Video
DTK
A popular TV personality causes a car accident while shooting a new episode of her program – and we sit with her in the car!
Data shows that people who were involved in accidents are more cautious and willing to drive safely.
But how to involve people in an accident without actually hurting them?
With a trick: we invite them to sit next to DTK while she films a new episode of her popular program –
– in 360° fully-immersive virtaul reality.
She then causes an accident that seems all too real for the viewer...
... who is sitting in a reactive VR seat. A surprise no one will forget.
Play Video
Klárika
This is a true story that happened to Klári Balázs. We turned it into a commercial and asked her to narrate it.
