I would spend all my budget on building my brand - but reality asks me to spend it on recruitment and employer branding
Who said that employer branding doesn't build your brand? Everything you do creates a new layer on your brand - even your recruitment campaign.
Which is why it should be interesting and impressive.
The Inverse Interview social
In a world of massive shortages in the IT workforce, it's not the companies who can cherry pick the best engineers anymore. It's the engineers who can cherry pick the companies they want to work for.
If it's the coders who pick the companies, they should have a chance to interview their future employers.
We've created Instagram profiles for twenty of the company's most senior people.
They were available all day for interviews. And they had to answer any question raised with absolute honesty.
More than 5000 potential candidates raised an array of questions, touching on things from the quality of coffee in the canteen to the specifics of future projects.
Marry me beast! pr, social, internal
Marry me beast! pr, social, internal
The Hungarian Puli adopted by Deutsche Telekom's employees falls in love with Mark Zuckerbergs Hungarian Puli and asks her to marry him.
ITSH is a place where ambitions are wholeheartedly supported.
To prove this to our employees, we even supported the ambitions of the company dog.
As she fell in love with Mark Zuckerberg's puli...
….we created a 'Marry Me' video for Valentine's Day...
... and sent it to Silicon Valley to Facebook HQs and Mr. Zuckerbergs private residence so that Beast (Zuck's puli) would definitely receive the message for sure.
Develop yourself prints
Develop yourself prints
Visibility is key when you build your employer brand.
