UV-lamps play an important role in crime scene investigator’s work as they help them find traces unvisible to the naked eye.
Day
Night
Our outdoor campaign features a construction side billboard, whose regular lights we exchanged for UV-lamps. So in the evening when the lights of the board come on, forensic evidences like shoe prints, blood stains and cocaine rests become visible just like on real crime scenes.
Also, on the day of the premier, collegues of the TV channel went to work dressed as crime scenes investigators.
