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I believe in the power of brands, but you should see my business colleagues at the board meetings

Then ask your colleagues why they drive a BMW and not a KIA. Why do they have iPads in front of them instead of Xiaomi tablets?

We agree, though, that it can get lonely for CMOs at a board meeting. In Cluso, they have a strong partner in convincing those “we don't need to spend on the brand” people.

Be it a market leading fruit juice, a Hungarian love brand, an international insurance company, the biggest IT-employer in the country, a Japanese car manufacturer, a promising fintech startup or a popular hotel chain — they all turned to cluso for its strategic thinking and creative reputation to develop a brand strategy, a brand idea or a brand vision.